Projects Live insurance quotes on the site, and a page that loaded in 2 seconds, not 19

Live insurance quotes on the site, and a page that loaded in 2 seconds, not 19

Connected the site’s quote form to a live insurance API, then fixed a site that took 19 seconds to load.

Live insurance quotes on the site, and a page that loaded in 2 seconds, not 19, screenshot
As measured at the time (2018): previous load time 19 seconds, load time after the work under 2 seconds (tested from roughly 10,000 miles from the server, with faster local tests coming in under a second), a 93% Pingdom score.
How long
2018
My role
DevelopmentSupport
Kind of project
IntegrationMedium project

What the business needed.

Insuravita needed visitors to fill in a form and get back live insurance quotes from multiple providers for their area, instead of a static contact form. Their site was also slow, on shared hosting, unoptimised, and due a redesign.

What I did.

I connected their existing Gravity Forms submit button to the SureHits quotation API through a custom plugin, so submitting the form fires an API call and displays the returned quote options directly on the page. Alongside that, I redesigned the site with a faster, more secure, SEO-friendly theme framework, migrated hosting from shared hosting to a VPS, cleaned up and updated plugins, added a WordPress firewall, and optimised site speed.

What they got.

A working live quote form connected to a real insurance API, and a site that went from a measured 19 seconds to load down to under 2 seconds, scoring 93% on Pingdom.

For your technical person

Stack: WordPress, PHP, MySQL, Gravity Forms, SureHits JavaScript API. Custom third-party plugin hooked to the Gravity Forms submit event, calling the SureHits JavaScript API and rendering the returned quote HTML on the page. Full theme framework migration for speed, security and SEO. Hosting migration from shared hosting to a VPS. Plugin cleanup: removed unnecessary plugins, updated the rest. Security hardening: firewall added to WordPress. Measured result (2018): 19s to under 2s load time, 93% Pingdom score. Project size: medium. Delivered 2018.

Running into the same problem? Tell me about yours.

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