Projects A guided assessment that replaces a product catalogue
A guided assessment that replaces a product catalogue
Built for Balanced Eco Solutions, whose customers were lost in dozens of condition-specific products
- How long
- 2025
- My role
- Software ArchitectureUX / UI, Development, Database Design
- Kind of project
- New systemMedium project
The problem, in the owner’s words.
Balanced Eco Solutions sells herbal supplements for horses and dogs, organised by condition: sarcoids, laminitis, gastric ulcers, allergies, joint and respiratory issues, and more. Worried owners arrived at the site not knowing which of dozens of products applied to their animal. They wanted to be guided to the right answer, not handed a catalogue to search through.
What I did.
I built the Whole Horse Wellness Assessment: a guided, multi-step assessment as a React app embedded directly into a WordPress page: about the animal, its symptoms across six wellness systems, lifestyle and feeding, then a scored result. The result names a primary and secondary priority and recommends a foundation and additional support protocol, each linked straight to checkout. A paid consultation is offered as a low-risk next step, applied toward any purchase made within 30 days, not pushed as a hard sell. I also built the admin console the client uses to manage the assessment’s questions and scoring, and secure photo uploads so an owner can attach a photo of a skin condition to their submission.
What they got.
A tool built to turn "I don’t know what to buy" into a specific, personalised recommendation with a single click to purchase, plus a lead capture step for anyone not ready to buy yet.
For your technical person
React single-page app embedded in WordPress via a custom plugin (shortcode-based: one shortcode for the customer-facing assessment, one for the operator console). Custom database tables store assessment configuration and customer submissions. Results link to WooCommerce products for one-click checkout. Uploaded photos, including sensitive images like sarcoid photos, are stored in a protected, non-public folder. Local development runs on a Dockerised WordPress and MySQL stack configured for large media uploads (6GB limits set at both the PHP and Apache layers, since supplement and treatment photos can be large). Accessibility target: WCAG 2.1 AA, with attention to large tap targets and clear validation messaging since the flow is a long multi-step form.
Related work.
Running into the same problem? Tell me about yours.
+27 87 150 9305Monday to Friday, 09:00 to 20:00 SAST. Or email info@antondevilliers.com.